Part 1: 23 Feb, 3.30pm - 5pm

Part 2: 10 March, 10am - 11.30am

Markets are constantly changing - from fluctuating financial conditions to ever shifting trends - as a small creative business it’s more important than ever to regularly re-evaluate your target market to help you maximise sales.

Through interactive exercises, research assignments and discussion this two-part session will help you to gauge the size and potential of your market, gain a clearer picture of your customers and competition, and locate the right routes to market for your products. It will also help you to identify market opportunities for your business and, in doing so, enable you to develop new collections and ranges that meet market demand.

WHAT YOU’LL GAIN

·       Understanding of market research tools

·       Ability to use market research techniques on an ongoing basis

·       Confidence to analyse findings and apply these to your business

·       Solid market knowledge specific to your business and sector that you can implement as part of your marketing strategy and business plan

·       Free worksheets and templates to help you plan your marketing strategy

Who’s it for? Designer-makers, both emerging and established, who are looking to update their market research. It will be just as relevant to those of you who are embarking on market research for the first time.

ABOUT THE TRAINER: Abigail provides specialist training and one-to-one advice at Cockpit Arts in the areas of marketing, selling, and manufacturing. She has first-hand experience of the market for craft having been Marketing Director for a critically acclaimed retail space in central London. Abigail has also worked for support organisations such as Hidden Art and the Crafts Council where she project managed Collect 2006. She regularly writes about design and craft for industry magazines and resources.

Cancellations & Refunds Policy for Cockpit Arts studio-holders If you need to cancel your booking for any reason please let Emma Thatcher know as soon as possible either by telephone, 020 7419 1963, or email emma@cockpitarts.com. If we are given a minimum of 2 days notice of your cancellation, we can offer your place to another person. In cases of cancellations of less than 48 hours or non-attendance on any professional development session, a cancellation fee of £10 will be charged. Failure to attend a one-to-one session will result in a £50 cancellation fee. Cockpit Arts will add this penalty to your next Office Services invoice.

Cancellations & Refunds Policy for non studio holders If you need to cancel your booking for any reason please let Emma Thatcher know as soon as possible either by telephone, 020 7419 1963, or email emma@cockpitarts.com. If we are given a minimum of 2 days notice of your cancellation, we can offer your place to another person and refund your fee. In cases of cancellations of less than 48 hours or non-attendance on any professional development session, the fee will still be charged.